Sony Electronics Gives Custom Integrator Partners Interactive Look at Latest Home Entertainment Solutions at "Sony's CI Live"

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SAN DIEGO, Aug. 31, 2021 /PRNewswire/ -- Sony Electronics Inc. today announced its exhibition plans for custom integrator (CI) solutions at "Sony's CI Live," to be held September 1-3, 2021. As a founding member of leading CI trade organizations, Sony annually debuts, showcases and demonstrates technology that turns heads, wins "Best Product" awards and improves the home entertainment experience. This year, the company will showcase a broad portfolio of premium big screen televisions, video and display solutions, audio products and home cinema projectors—all designed to meet the evolving tastes and needs of custom integrators and consumers. Due to ongoing concerns about COVID-19 and the evolving Delta variant, in place of attending an annual CI industry event in September, Sony will broadcast the "Sony's CI Live" virtual event from its headquarters in San Diego. Sony's CI Live attendees will experience an impressive product lineup, including demonstrations that highlight each product's range of features and configurations.

"Sony delivers on the promise of next-generation audiovisual technologies, making the most of our close integrator relationships, and providing thoroughly engaging entertainment experiences," said Jeff Goldstein, Head of Sales, Custom Install Channel, Sony Electronics Inc. "Our portfolio of premium home entertainment products and solutions, combined with our widely-respected CI tools, training and support, means custom integrators have what they need to fulfill their customers' needs while positioning their businesses for sustained success."

At Sony's CI Live, Sony will showcase top products while reaffirming its commitment to custom integration partners. Sony products to be shown at the virtual event will include:

  • World's first "Cognitive Intelligence" televisions in 4K and 8K 1, powered by the Cognitive Processor XR™. The premium BRAVIA XR television lineup features impressive design elements, a variety of screen sizes and up to 8K resolution2, ensuring CI partners have the best options available. The new BRAVIA XR televisions being shown at Sony's CI Live will include the MASTER Series Z9J 8K Full Array LED, which offers supreme 8K clarity with deep blacks and intense brightness, now paired with X-Wide Angle and X-Anti Reflection technology for optimal viewing in any environment. Next, the A90J and A80J OLED televisions feature XR OLED Contrast for pixel-by-pixel contrast control, along with Acoustic Surface Audio+ to deliver cinematic surround sound in perfect harmony with what is on the screen. The X95J premium Full Array LED television combines reengineered, minimalist design with a Seamless Edge bezel to embrace the screen in a single pane of glass that is naturally elegant and keeps viewers focused on the picture, without distraction. Finally, the X90J and X92 4K Full Array LED televisions offer screen size selections of up to a 75" class (74.5" diag.) and a massive 100" class (99.5" diag.) respectively with the latest video, audio and connectivity options to enjoy the big screen experience. All new BRAVIA XR models also feature BRAVIA CORE™, which provides users with a selection of the latest Sony Pictures Entertainment (SPE) premium and classic titles3 and the largest IMAX Enhanced movie collection.
  • An immersive new premium direct view modular display, the Crystal LED C-series, will be showcased in an exclusive "first look" at the latest product. The C-series, along with B-series, represent the latest innovations-- the C-series (ZRD-C12A/C15A) with high contrast, and the B-series (ZRD-B12A/B15A) with high brightness. Both displays are available in two pixel pitch sizes (P1.26mm and P1.58mm) to suit different installation needs and expand the line-up of Sony's Crystal LED for various applications including corporate showrooms, lobbies and productions. Both models combine impressive image quality, flexibility, and scalability in installation with lower total cost of ownership, making the most of Sony's expertise in providing dynamic visual experiences that faithfully and accurately showcase content as the creator intended. Both models are equipped with the "X1 for Crystal LED," high-performance image quality processor. The displays provide highly realistic large-scale imagery that maintains image integrity close-up and at a distance.
  • Sony's native 4K projector options, which have grown for home theater enthusiasts looking for extra-large displays. The VPL-GTZ380 will be on display at Sony's CI Live. This is Sony's first SXRD projector to attain a spectacular 10,000 lumens of brightness, making it ideal for both bright and dark environments and offering increased versatility for installation. The model is equipped with the high-performance "X1™ Ultimate for projector" picture processor. Also to be showcased is the VPL-VW325ES Home Theater Projector, which incorporates the powerful "X1™ for projector," delivering Sony's high-quality image processing with dynamic HDR enhancer for striking and realistic picture quality in native 4K resolution. Finally, the VPL-VW1025ES Home Theater Projector pairs Sony's cutting-edge All-Range Crisp Focus (ARC-F) lens with a powerful yet efficient laser light source for impressive picture clarity.
  • Premium home theater and audio products, including the recently announced HT-A9 Home Theater System and flagship HT-A7000 Soundbar. The products give listeners the ability to create immersive cinematic experiences for any music, film or gaming content without ever having to leave their living room.

Sony is proud to be honored by its peers as a winner of CEPro "Best Product" awards across categories for the past four years, and is focused on supporting profitability for its dealers and custom installers.

Sony's CI Live

Sony will livestream full interactive product walk-throughs at nine times throughout the event, on September 1st, 2nd and 3rd, each day at 8am, 11am and 2pm (Pacific Time). Each session will highlight the same products, and will include time for questions from attendees, and giveaways.

Register now for the livestream here:

About Sony Electronics Inc.

Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit for more information.

1 Including a processor that cross-analyses multiple picture elements combined with focal points, recreating human perspective. As of December 2020, verified by Strategy Analytics.

2 8K: 7,680 x 4,320 pixels. Upscaled, simulated and enhanced 8K images will vary based on source content.

3 Number of titles, credits & redemption/viewing period & selection differ per TV model & subject to change. For full details visit BRAVIA CORE streaming membership reqd. Network services, content, and operating system and software of product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information.


SOURCE Sony Electronics Inc.

For further information: Sony Contacts: Larry Smalheiser, Corporate Communications,, or Emily Ewing, Home Entertainment and Sound,