Sony Unveils New Products at IFA 2019

Creating new personalized user experiences by harnessing its array of products and technologies

Tokyo, Japan -- At the IFA 2019 consumer electronics show in Berlin, Germany, scheduled to begin from Friday, September 6 (local time), Sony Corporation is set to showcase an array of its latest products.

At the Sony press conference held on Thursday, September 5 (local time) in advance of IFA’s official opening, Shigeki Ishizuka, Senior Executive Vice President and Officer in charge of Electronics Products & Solutions Business, Sony Corporation, took to the stage. He affirmed that Sony’s purpose is to “Fill the world with emotion, through the power of creativity and technology,” and that company will continue creating ground-breaking hardware to deliver new value for creators and users. He then unveiled Xperia 5 and other products created as a result of leveraging Sony’s unique technologies, and stated that Sony will continue to deliver ‘Personal Entertainment Solutions,’ custom tailored experience to each individual user, by combining Sony’s very best products and technologies.

A video of the press conference can be streamed at the following URL: www.sony.co.uk/electronics/ifa

Access full press release: https://www.sony.net/SonyInfo/News/Press/201909/19-085E/