Sony Exhibits at CES® 2022

Introducing technologies and initiatives that create new value to fill the world with emotion

Sony will exhibit at CES® 2022, taking place in Las Vegas, Nevada and online from Wednesday, January 5 (PST).

Sony’s Purpose is to “fill the world with emotion, through the power of creativity and technology.” Based on its corporate direction of “getting closer to people,” Sony is working to create new value that inspires people’s emotion, by getting closer to creators and users. Kenichiro Yoshida, Chairman, President and CEO of Sony Group Corporation spoke at Sony’s press conference held on January 4 ahead of the exhibition’s public opening, stating that, “Throughout the past two challenging years, we have reaffirmed the importance of our Purpose. We want to enable people to connect more deeply with those who share the same interests and form stronger bonds within their communities.” He touched on Sony’s work with artists such as Adele on her new album “30,” and introduced its latest technologies and initiatives to support creators, including “Virtual Production” that removes restrictions on video production, Sony’s professional drone “Airpeak” that supports creativity, and its latest smartphone “Xperia PRO-I.”

Access full press release: https://www.sony.com/en/SonyInfo/News/Press/202201/22-001E/