Sony Mid-Term Corporate Strategy for FY2015-FY2017

Positioning Return on Equity (ROE) as the Company's Primary Key Performance Indicator and Prioritizing Profitability in its Business Operations with the Aim of Transforming into a Highly Profitable Enterprise


Tokyo - February 18, 2015 - Sony Corporation ("Sony" or "the Company") today held its Corporate Strategy Meeting and unveiled a mid-term strategy that charts the path forward for the Company over the next three years, starting with the fiscal year ending March 31, 2016 ("FY2015") and finishing with the fiscal year ending March 31, 2018 ("FY2017").

Sony will position Return on Equity (ROE) as its primary key performance indicator and has set a target for consolidated ROE of more than 10% and a target for consolidated operating profit of more than 500 billion yen for the Sony Group in FY2017, the final year of its mid-range corporate plan. The Company aims to achieve these goals and realize its transformation into a highly profitable enterprise by implementing the following key strategies.

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